DANNER WOMEN’S WORK
BOOTS THAT WORK FOR WOMEN
Whether new to the industry or well into a lifelong career, there's one thing women in the trades have in common: they know a hard day's work. Each of these women challenged convention and paved their own independent path by pursuing a career in the trades.
MY ROLE
I was brought in on this project in the concepting phase to brainstorm champaign ideas, headlines, and video styles. Through researching for concepts, I discovered a community of women in the trades on instagram and presented a social activation concept to our internal team. During the casting process, I was vocal about finding women from diverse backgrounds in key trade industries. Created and presented print ad examples.
Created with Nemo Design
Creative Director: Jessica Vollendorf
Art Direction: Brian Nally
Designer: Phoebe Chin
Copywriting: Jennifer Sherowski
Producer: Kevin Lennox
Account Manager: Jenny Lackey
Photographer: Kari Rowe