THE NEW COLLECTORS

Mattel Creations was looking to create a hub website that spoke to toy collectors of several different unique cultures. Barbie collectors, Hot Wheels collectors, super fans, and culture curators all needed to be able to find belonging under the Mattel Creations umbrella. In my role as a UI designer on the project, I worked to develop a design system that worked with the unified the different brands while also being flexible and modular enough to allow their brand personalities to shine through in the assets.